3 Part Marketing Workshop: Digital Engagement

SCCF Digital Engagement: Effective Strategies for Building a Strong Online Presence
The digital media environment provides seemingly infinite options, which can be daunting given your nonprofit’s finite budget. In this session, you’ll learn how to prioritize your investment of resources, from social media and streaming video to display advertising and paid search. The discussion will include specific strategies for deciding what to include in your marketing plan and what to forego, along with actionable information about putting digital media to work for your nonprofit.

Anthony Juliano is Vice President/General Manager at Asher Agency and the Founder of Point Six Four Consulting and Training. He is an experienced speaker, trainer, writer, and marketing and communication strategist, and he focuses on a variety of topics, including communication, marketing, branding, productivity, and social media (with a specific focus on LinkedIn). Anthony has taught at four colleges, served as a keynote speaker, presented at international conferences, delivered a TEDx presentation, completed five marathons, and jumped out of a perfectly good airplane. He lives in northern Indiana.