3 Part Marketing Workshop: Media Relations

Media Relations: Telling Your Story Via Earned Digital, Broadcast, And Print
Earned media is one of the best options for telling your nonprofit’s story. However, the rules of engagement have changed dramatically in recent years. This session will provide an overview of the local media landscape and how you can leverage relationships and your best stories to reach your audience. Special strategies for broadcast, print, and digital media will be discussed, along with crisis communication planning. Attendees will be equipped to maximize their opportunities for coverage and ready to respond to even the most challenging media inquiries.

Anthony Juliano is Vice President/General Manager at Asher Agency and the Founder of Point Six Four Consulting and Training. He is an experienced speaker, trainer, writer, and marketing and communication strategist, and he focuses on a variety of topics, including communication, marketing, branding, productivity, and social media (with a specific focus on LinkedIn). Anthony has taught at four colleges, served as a keynote speaker, presented at international conferences, delivered a TEDx presentation, completed five marathons, and jumped out of a perfectly good airplane. He lives in northern Indiana.